{"product_id":"bam","title":"Bam!","description":"\u003cp\u003e\u003cb\u003eThe untold story of John Madden's astonishing second act--and how the coach, broadcaster, and video-game icon transformed the NFL while confronting the damage football could do.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eJohn Madden retired abruptly from coaching in 1979, five months after receiver Darryl Stingley suffered a paralyzing injury against his Raiders. The tragedy would never leave him. He had no intention of entering broadcasting. Yet, within a decade--BAM!--he had become the most recognizable voice in football and a driving force behind America's most powerful sports league.\u003c\/p\u003e\n\u003cp\u003eVeteran sports journalist Scott Howard Cooper reveals how Madden recast himself at exactly the right moment. Television was transforming sports, and the NFL needed a translator to turn complex strategy into entertainment. Madden didn't just analyze football; he \u003ci\u003eredefined\u003c\/i\u003e how it was watched and loved--from the telestrator and pregame film study to Thanksgiving football.\u003c\/p\u003e\n\u003cp\u003eBut \u003ci\u003eBAM!\u003c\/i\u003e goes beyond the booth, tracing Madden's personal life, unguarded moments, unexpected turns, and his influence through advertising, network wars, labor battles, concussion debates, and the \u003ci\u003eMadden NFL \u003c\/i\u003evideo game--which reshaped gaming and brought football to new generations. Yet, Madden could never entirely escape what the game demanded from the men who played it.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBAM!\u003c\/i\u003e is the story of how one rumpled, affable man became a defining figure in football's greatest boom--and its reckoning --and why the NFL cannot stop invoking his name.\u003c\/p\u003e","brand":"Diversion Books","offers":[{"title":"Hardcover","offer_id":67612985098608,"sku":"9798895152034","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1304\/3568\/files\/imageloader_05a06be6-a18d-4786-b8a1-27b317047836.jpg?v=1790834538","url":"https:\/\/aveson.store\/products\/bam","provider":"Aveson","version":"1.0","type":"link"}