{"product_id":"brand-new-beat-the-wild-rise-of-rolling-stone-magazine","title":"Brand New Beat: The Wild Rise of Rolling Stone Magazine","description":"\u003cp\u003e\u003cb\u003eHow the iconic publication's unruly first decade rewrote the rules of journalism.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eRolling Stone\u003c\/i\u003e's first decade was truly rock and roll: chaotic, wild, and unpredictable. \u003ci\u003eBrand New Beat\u003c\/i\u003e charts the origins and evolution of the magazine during its formative early years in San Francisco. Founded in 1967 by a 21-year-old college dropout, \u003ci\u003eRolling Stone\u003c\/i\u003e and its editors were steeped in the Bay Area's counterculture and viewed rock and roll as the animating spirit of a social revolution. Reaching beyond music, the magazine delved into the tempestuous culture and politics of the time.\u003c\/p\u003e\n\u003cp\u003eAcclaimed author Peter Richardson takes readers inside the iconic magazine during an era of legendary events, major cultural figures, and unforgettable music. Showing how \u003ci\u003eRolling Stone\u003c\/i\u003e became a journalistic juggernaut--nurturing music-focused writers like Cameron Crowe, Lester Bangs, and Greil Marcus as well as New Journalism giants Hunter S. Thompson and Tom Wolfe--this book reveals how \u003ci\u003eRolling Stone\u003c\/i\u003e both exemplified and critiqued the counterculture. Always more than the definitive rock magazine, \u003ci\u003eRolling Stone\u003c\/i\u003e leveraged the power of popular music to deliver groundbreaking coverage of historic events, setting a new standard for the next generation of American journalism.\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Hardcover","offer_id":53640497922416,"sku":"9780520399396","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1304\/3568\/files\/imageloader_efb72fea-7d8d-40a1-a107-d50742625168.jpg?v=1778045047","url":"https:\/\/aveson.store\/products\/brand-new-beat-the-wild-rise-of-rolling-stone-magazine","provider":"Aveson","version":"1.0","type":"link"}