{"product_id":"how-to-eat-an-elephant","title":"How to Eat an Elephant","description":"\u003cp\u003e\u003cb\u003eThe playbook for consigning MAGA-style politics to the ash heap of history (where it belongs). Featuring a foreword by Jonathan V. Last.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eAfter Donald Trump won the 2024 election, Sarah Longwell did what she's done nearly every week for the past eight years: She sat down with voters. She conducted hundreds of focus groups, listening to thousands of ordinary Americans--Republicans, Democrats, and the politically homeless--with the goal of understanding politics through the eyes of the people who will decide our country's future.\u003c\/p\u003e\u003cp\u003eAmerican voters, and what they want for their country, are at the heart of \u003ci\u003eHow to Eat an Elephant\u003c\/i\u003e. Longwell, the founder of The Bulwark and one of the sharpest political communicators of her generation, lays out the playbook for building a coalition big enough, bold enough, and tough enough to defeat authoritarian populism for good. Not with a single election. Not by doing another poll or debating the benefits of being more progressive or more moderate, but by building something new: A modern pro-democracy movement that can create its own communications infrastructure--just like the right has done for decades--achieve narrative dominance, elevate more compelling leaders, and talk to voters like adults.\u003c\/p\u003e\u003cp\u003eDrawing on her own unlikely political journey from a lesbian Republican operative to the vanguard of the anti-MAGA movement, Longwell delivers a book that is equal parts war manual and pep talk--with her personal and professional story woven throughout. With her trademark bluntness and humor, she explains exactly how we got here and, more importantly, what we must build next--all while directly quoting the most important but overlooked people in the country: the voters themselves.\u003c\/p\u003e\u003cp\u003eShe answers the question: How \u003ci\u003edo\u003c\/i\u003e you eat an elephant? One voter at a time.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Hardcover","offer_id":53971277513072,"sku":"9781250464170","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1304\/3568\/files\/imageloader_e357f1db-a7b5-4e62-b210-5ec9ab0f0ab8.jpg?v=1782966918","url":"https:\/\/aveson.store\/products\/how-to-eat-an-elephant","provider":"Aveson","version":"1.0","type":"link"}