{"product_id":"how-to-get-what-you-want-mastering-the-art-and-science-of-persuasion","title":"How to Get What You Want: Mastering the Art and Science of Persuasion","description":"\u003cp\u003e\u003cb\u003eLife is about getting what you want. When you're negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you're always after the best outcome. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLearn from an expert how to get what you want in every situation--no matter who you're talking to.\u003c\/p\u003e\n\u003cp\u003eYour ability to get what you want depends upon your ability to persuade. Unfortunately, the way most people approach persuasion has the opposite effect: we double down on our own perspective and cite tons of facts to make our point--or even try to strong-arm people into giving in. None of this is persuasive. In reality, it pushes people \u003ci\u003eaway \u003c\/i\u003efrom us, making it hard or even impossible to get what we want.\u003c\/p\u003e\n\u003cp\u003ePersuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He's mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work--and he's used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eHow to Get What You Want \u003c\/i\u003ecombines Bandoch's groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by: \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdopting the persuader's mindset\u003c\/li\u003e\n\u003cli\u003eLearning proven techniques for making the most persuasive emotional and logical appeals\u003c\/li\u003e\n\u003cli\u003eUnlocking the secret formula for memorable and motivating stories\u003c\/li\u003e\n\u003cli\u003eTapping into the power of tone, body language, and other subconscious signals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eHow to Get What You Want \u003c\/i\u003eteaches you how to navigate any political, professional, or personal situation more effectively to get optimal results each and every day.\u003c\/p\u003e","brand":"Benbella Books","offers":[{"title":"Hardcover","offer_id":53549074252144,"sku":"9781637748305","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1304\/3568\/files\/imageloader_ab62ae0b-3eca-474a-9066-2c16cfd723bf.jpg?v=1776229986","url":"https:\/\/aveson.store\/products\/how-to-get-what-you-want-mastering-the-art-and-science-of-persuasion","provider":"Aveson","version":"1.0","type":"link"}