{"product_id":"the-formula-of-desire","title":"The Formula of Desire","description":"\u003cp\u003e\u003cb\u003eWhat if the secret to a stronger, more passionate relationship could be broken down into clear, actionable steps?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Formula of Desire\u003c\/i\u003e, licensed marriage and family therapist and certified sex therapist Dr. Anna Elton reframes desire as a dynamic, relational process shaped by attention, emotional safety, stress, and everyday interaction--not chemistry alone. Drawing on neuroscience, attachment theory, and decades of clinical experience, the book shows why desire often fades in long-term relationships even when love remains, and what couples can do about it.\u003c\/p\u003e\n\u003cp\u003eAt the center of the book is the Relational Desire Formula, a practical framework that explains how awareness, emotional connection, affectionate expression, and reciprocal attraction support desire, while stress, unmet needs, and emotional withdrawal weaken it. An accompanying self-assessment translates these patterns into a relational desire score, offering a clear snapshot of relationship health and helping couples see where connection is strong and where it needs attention.\u003c\/p\u003e\n\u003cp\u003eThrough research, clinical stories, and structured exercises, \u003ci\u003eThe Formula of Desire\u003c\/i\u003e explores:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy attraction and desire change over time and why that's normal\u003c\/li\u003e\n\u003cli\u003eHow stress, routine, and emotional labor retrain the brain away from intimacy\u003c\/li\u003e\n\u003cli\u003eThe difference between being physically present and emotionally available\u003c\/li\u003e\n\u003cli\u003eHow to navigate conflict using effective communication\u003c\/li\u003e\n\u003cli\u003eHow to repair without escalation, shutdown, or loss of emotional and erotic connection\u003c\/li\u003e\n\u003cli\u003eWhat desire equilibrium is and how restoring balance revives intimacy\u003c\/li\u003e\n\u003cli\u003eHow desire can redirect toward work, fantasy, or other people without conscious intent\u003c\/li\u003e\n\u003cli\u003eWhat actually helps intimacy return by creating the conditions for desire to re-emerge naturally\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book offers a clear framework for understanding relationship shifts, improving communication, and restoring connection, intimacy, and desire through intentional change.\u003c\/p\u003e\n\u003cp\u003eFor readers of \u003ci\u003eMating in Captivity\u003c\/i\u003e, \u003ci\u003eThe Five Love Languages\u003c\/i\u003e, and \u003ci\u003eHold Me Tight\u003c\/i\u003e.\u003c\/p\u003e","brand":"New Harbinger Publications","offers":[{"title":"Paperback","offer_id":54210956722544,"sku":"9781648488788","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1304\/3568\/files\/imageloader_f950e359-0479-4986-bfd4-668c53c02fd2.jpg?v=1787363339","url":"https:\/\/aveson.store\/products\/the-formula-of-desire","provider":"Aveson","version":"1.0","type":"link"}