Skip to product information
1 of 1

Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World

by Adam Met

Regular price $26.99 USD
Regular price $0.00 USD Sale price $26.99 USD
Sale Sold out
Quantity
A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today's most passionate change-makers

"This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant."--John Kerry

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements--from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights--had the same fervent support as your favorite artists.

Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.

Amplify's innovative tool kit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see.

This movement-building manifesto includes cutting-edge research and strategies from today's most effective organizers, engagers, and thinkers, including extensive interviews with

- Adam Grant (Wharton professor) on embracing disagreement within a movement
- Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions
- Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas
- David Hogg (March for Our Lives co-founder) on the challenges of building a youth-led movement
- Chi Ossé (youngest-ever NYC council member) on working outside the box but within the system
- Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant
- Glenn Beck (conservative commentator) on finding common ground
- Jim Gaffigan (comedian) on setting and achieving goals
- Bill Nye (scientist and entertainer) on communication that connects with people
- Ben Folds (musician) on staying in sync with your audience
- Jamie Drummond (ONE Campaign co-founder) on the beauty of purposeful compromise
- Enongo Lumumba-Kasongo (hip-hop scholar) on the intersection of activism and history
- Wendy Laister (Duran Duran manager) on harnessing the energy of live events
- Clyde Lawrence and Jordan Cohen (of the band Lawrence) on pressing your argument
- MAX (musician) on the power of collaboration
- Sam Hollander (songwriter) on aligning different perspectives
- Astro Teller (co-founder of Alphabet's X division) on taking moonshots

Book Details

ISBN
0593735900
Binding
Hardcover
Authors
Adam Met
Publisher
Harmony
Published Date
June 3, 2025
Language
English
Pages
272
Physical Info
1 in H x 8.2 in L x 5.7 in W (0.75 lb)
View full details
  • 5 stars: 20 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
I
IJA
BUY IT

This book is so freakin inspiring

C
Celeste Moss
Exactly the book we need right now

Such a necessary message in the current political climate. The writing feels very personal, and it's so well-researched. I especially enjoyed the scavenger hunt within the book at the end of Chapter 6 about using games as a tool for engagement. I am so inspired and have gained many new insights and ideas on how to "amplify" my efforts in global health advocacy. Huge thanks to the "A" in AJR for putting this out in the world!

M
Michael Hickins
Use Your Power for Good

This is an awesome how-to for anyone hoping to change the world, helping us harness what we already do well in the service of whatever passion-project or cause we want to champion. And a great read thanks to the craft of Heather Landy.

D
Danielle Rice
A Must-Read for Changemakers

Amplify is an engaging, encouraging, and incredibly informative read for anyone looking to make meaningful change in the world. Adam and Heather have done a fantastic job of showcasing how to build impactful movements, blending insightful research, real-life examples, and inspiring interviews. They provide practical tools and strategies while also reminding us that making a difference is possible when we work together. Highly recommend this book for anyone who wants to turn passion into action!

B
Britney
Love it!

Adam Met is one of the amazingly brilliant members of the band AJR. Their music has brought me back to life many days when I felt like the gray may just take over forever. The way the make their music and out their heart and sould into every beat is like nothing I've heard or felt from one singular band! So I knew I had to pre-order Adam's book as soon as I saw it available because I respect him as an artist and wanted to share in another one of his artist outlets.

L
Laura
AJR!!

I love Adam and AJR so much 🥹

T
Tonya Bugher
Fantastic!

Fantastic book, would recommend over and over!

I
IKC
A delight!

Fun to read. Chock full of concrete examples and good ideas, too. Highly recommend.

L
Lauren
Buy it

Grab a seat because this is going to be a long review. I’ve been an AJR fan for many years. I knew a few songs in college but I refuse to tell you how long ago that was. But one day, in my lowest of lows I heard a catchy song at a bowling alley and Shazammed it. I couldn’t tell you which one it was because I know them all now, but it takes a lot for music to get my attention. I’ve been a a dj, played the violin for over a decade. You’ve got to be really good at it. So I went home and downloaded all of their music. The lyrics were so clever and inspiring. It’s pretty simple to play melodic chords that are appealing but the thought that I could tell was put into it was striking and new. And I loved the combination of modern and relevant as well as a clear knowledge of music theory, and again, the lyrics touch everyone in some capacity. I became a die hard. I’ve probably seen the band 20 times and have the OK orchestra album artwork tattooed on my arm.No offense Adam, but I always thought that you were a bit retroverted, or a hippie going through the motions. After having read this book. I’m so proud to have you tattooed as the guy in the blue sweatshirt on my arm. I’ve always been a Ryan favorite because of the music. And I forbid you to use the word disorder again. It’s a gift.I knew that jack struggled with the stress of the world but I never knew about his hat putting him into character. I actually wanted to tell you all of this on your book tour after having read it. Circumstances didnt work out.Whoever you are, where ever you are, this book is brilliant. If you have any aspirations to leave your mark on the world. It’s your guideline.This man used an incredible opportunity to create change for his passions. And as he says in his books. His passion was not the base. It’s the sense of community and what a community can do when correctly developed.I had very little interest in climate change until reading this but I am also in healthcare. If you think about it a heat rising climate can make insects, which carry all kinds of shut the world down diseases, and help them populate more rapidly. we are already infinitely outnumbered by insects as it is. In addition to that we actually do have the capability for renewable resources now. We should all take a stance in making sure it’s not just the futures problem.Regardless, whatever your passion may be, and it has to come from the heart, this book is a great way to learn how to develop help for a cause.I’m actually a writer myself. First book should be published in a few weeks. Still recording the audio. It’s part of why I couldn’t afford to go see Adam’s tour. Investing in change can get expensive. It’s been challenging trying to not offend anyone but there are underlying principles that I have tried to create. Don’t see color. See people. Don’t see gender. See people. Families can be built of of value and not necessarily blood. My book is an 1830’s historical fiction. From Texas With Pride. Two brothers. One black and a product of slave rape and a younger brother who is white. It’s them against the world. And the older colored brother is the ladies man which would probably have been very unlikely for that time frame. I’m no Susan B or MLK. But if newer generations are exposed to a population that is less judgy. Even subtly so, then the progress will come.Also I’d like a signed copy please sir. Otherwise I’ll catch you when you’re back on tour. Maybe you can sign my book. Also you guys and Gary cameo in my book so in the words of jack, “please don’t sue me.” I didn’t use your full names but I did say that Gary was probably one of the nicest people they I had ever “MET.” Still true.Recap: BUY IT

A
Alaina Linson
Inspiring & Practical!

If you're looking to create change, big or small, this is the book for you!!Adam did a phenomenal job compiling his research and perspectives throughout the book! It is easy to feel overwhelmed or discouraged when thinking about advocacy. This book completely flips the narrative! Instead of focusing on burnout and barriers, "Amplify" offers readers tangible ways to get involved and, more importantly, stay involved. This book blends inspiration, honesty, and practicality to make advocacy work applicable to everyone! It's the kind of book that leaves you feeling informed, empowered, and ready to persevere!

k
kasey
Great book on a how-to for social change

This was definitely one of my most highly anticipated books for 2025. Those who know me know I am a huge fan of AJR and have been since 2013. So it's safe to say I was really excited when one of the band members, @adamajrbrothers, decided to write a book. This definitely exceeded my expectations, and while I read this, I was constantly recommending it to everyone I knew. This book delves into what makes a social movement not only successful but also how it connects us as a community and human beings. I loved how Adam wove different stories into lessons by also using interviews from some other spectacular people and musicians. I plan to buy a few copies of this book when it releases in 24 hrs. I thankfully get to go to one of the book tour spots and get a signed one, but I also plan to buy another copy where I can highlight and take notes. I can see this book being used in classrooms and as a guide for future social justice majors or even just someone like me who is currently working on a social action project for my final class.Seriously, go buy this book.

A
A K
Melody Meets Mission

*Amplify* by Adam Met is a compelling call to action that resonates deeply if you’re passionate about leveraging music’s unifying power to drive social change, especially on issues like climate change and racial justice. As someone who values balancing progress with people’s livelihood, I appreciate Met’s approach to channeling the collective energy of music fan bases into meaningful activism.The book shines in its vision of music as a universal language that can bridge divides and inspire action. Met argues that fan communities bound by shared love of music can be mobilized to tackle urgent challenges. For climate change, he highlights how concerts and festivals can amplify eco-conscious messages, like promoting sustainable practices or supporting renewable energy campaigns, turning fandom into a force for environmental impact. On racial justice, Met connects music’s historical role in civil rights movements to today’s fight for equity, showing how artists and fans can advocate for systemic change through grassroots organizing and amplifying marginalized voices.What makes *Amplify* stand out is its practical optimism. Met doesn’t just inspire, he offers a roadmap for transforming passion into purpose. If you’re drawn to ideas that blend cultural connection with tangible solutions, this book will hit all the right notes. It’s a must-read for anyone eager to see music fans not just sing along, but stand up for a greener, fairer world.

S
Sandnole
Great read on how to generate a fan base for a movement.

Very fascinating read on comparing how a fan base, a music fan base, can be used in a similar fashion with a political type movement and how to put it into practice. It has some really great commentary from Insiders on both the entertainment side and the movement side on ways to create a successful movement.

M
Melody
FREAKING YES

I really wish I could do more stars cause 5 is not nearly enough

B
Brooklyn Reader
Inspiring and Essential

Amplify is phenomenal. Adam Met and Heather Landy have written a really smart book about how you can create change. Adam, a member of the amazing band AJR and a climate activist, realized that musicians have figured out how to build fan bases and then activate their fans—a perfect path for social activists of all stripes to follow. In the book, Adam and Heather start by helping you define what you are passionate about, explore the kinds of advocacy you can do, and then offer strategies for making that advocacy effective and fun. And the book is so interesting and full of sticky ideas and great stories—about musicians, past and present, about incredible activists, and about ordinary people who achieve amazing things.At a time when the world feels overwhelming and it can be hard to feel hopeful, Amplify offers optimism and strategic know-how. It is inspiring, uplifting, and essential.

G
Gage Bateman
Exceptional and Inspiring

This book does an amazing job being a blueprint on how to make change happen!

L
Laurie Segall
Incredible (and inspiring) read!

A playbook for the future. This is so unbelievably inspiring. Recommend for anyone who wants to make a difference in the world. Must read!!

M
Melanie spiegel
Worth the wait!

Ahhh!!!! The book is finally here !! It is amazing.

R
Read
This book is amazing

Yes this book is so amazing

A
Adam Metzger
A dream come true

Thrilling :)This book is exactly what it was supposed to be.