Business Plans for Dummies

Solid business planning in a crazy time

Crafting a business plan is about more than just filling out a template--a statement truer today than ever. For new entrepreneurs and up-and-running business owners alike, Business Plans For Dummies is an essential guide, now full of critical updates, to positioning yourself in today's fast-paced digital markets. Understand today's business world and what it means for you, and put together a plan that will keep you relevant, no matter what happens. This book walks you through it.

Inside...

• Market position and disruption
• Financial details and funding
• Identifying your customers
• Pivoting with the changing times
• Analyzing the competition
• Forecasting and budgeting
• Incorporating flexibility
• Diversity and CSR in your plan