Never Settle: Persuasion and Negotiation Skills to Get What You Want
by Attia Qureshi, John Richardson
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The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts.
What if you could walk away from every conversation with exactly what you want? At work, at home, and in our daily interactions, our lives are full of constant negotiation--from trying to score a promotion to changing an airline flight to getting your spouse to take out the trash. But while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.
In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you drill these invaluable skills to get more in every aspect of your life. Drawing from decades of experience teaching at elite institutions, as well as incorporating insights they've culled from FBI negotiation tactics, they offer you groundbreaking, actionable strategies to show you how to negotiate with confidence and achieve extraordinary results, no matter the circumstances. With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic "no," and craft win-win outcomes through creative problem solving.
Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.
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Book Details
- ISBN
- 9781668070376
- Binding
- Hardcover
- Authors
- Attia Qureshi, John Richardson
- Publisher
- Simon Element / Simon Acumen
- Published Date
- May 12, 2026
- Language
- English
- Pages
- 384
- Physical Info
- 1.3 in H x 9.26 in L x 6.28 in W (1.18 lb)

Recommended by a friend and I couldn’t put it down! Great exercises throughout!
Never Settle is written in a captivating and engaging style that keeps you turning the pages effortlessly. The author presents a wise and thoughtful perspective that really stands out, offering insights that stay with you long after you finish reading.I highly recommend this book because it’s genuinely valuable for anyone interested in leadership, parenting, or human development in general. It’s inspiring, practical, and deeply human — a book that truly makes a difference.
Never Settle is an excellent book to help readers appreciate how thorough bargaining preparation and the ability to interact well with negotiation counterparts can significantly improve bargaining interactions. People have to thorougly understand their own interests, and those of their counterparts, and work to generate mutually beneficial results that favor their own side.
I expected Never Settle to offer useful insights about communication and conflict. What I didn't expect was the level of heart behind it. At a recent book reading, Attia shared a reflection on the pronunciation of her name and what it means to her identity. It was thoughtful, vulnerable, and genuinely moving. This book dives deeper than negotiation tactics - it speaks to the importance of being seen, understood, and respected.What I appreciate most about Attia's approach is that it seems grounded in human connection rather than winning. In a world that often treats negotiation as a power struggle, she brings curiosity, authenticity, and relationship-building to the forefront. A must-read!!
This book focuses on a skill set that this tumultuous world needs now more than ever. Conflict resolution and more importantly avoidance are all rooted in the need to be able to communicate, connect, and circumvent conflict through Negotiation.A must read for everyone, from educators and policymakers to parents.
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