Small Business for Dummies

A guide to the nitty-gritty of small business

This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide.

Inside...

• Evaluating your finances
• Building a business plan
• Funding your business idea
• Researching businesses to buy
• Attracting loyal customers
• Keeping an eye on the books
• Hiring & retaining employees
• Avoiding common mistakes