Surely what will become an instant classic, this is a clearly laid out, simple to follow absolute masterclass in digital marketing. It's the secrets, knowledge and wisdom that companies pay consultants millions for sat on your bedside table. What a book.
This is the handbook that the whole digital marketing industry has been so desperately in need of. This should be required reading for anybody doing any form of online advertising or marketing on the web (and beyond).
I just received the book! Amazing content and I cant wait to dive into it.However, the QR code on the book sleeve for us access to cheat sheets and resources doesnt seem to work though. Is it possible maybe to get the team to check it out so we can all access to the resources please?Thank you!
scam and obsolete
Using spam to drive sales. Nope.
An excellent read. What I appreciated most is how Alex S balances high-level strategy with hands-on tactics: each chapter delivers frameworks you can apply, illustrated by real examples. While the book assumes some familiarity with marketing, Alex writes clearly enough to help both seasoned professionals and growth-minded entrepreneurs gain new insights. Highly recommended.
Meta sent me spam telling me to "Help yourself to expert marketing advice from Meta’s CMO" which linked to this page.
Alex Schultz’s Click Here is a masterclass in modern growth. I’ve followed Alex since his early Facebook days, and his hallmark of clarity, humility, and relentless mentoring shines throughout. He distills lessons on compounding growth loops, onboarding to reduce time-to-value, and measuring what matters (retention before acquisition). His playbooks on experimentation, speed with rigor, and aligning product narrative to data are immediately useful. I also valued his focus on developing talent, creating psychological safety and coaching ICs into leaders. It’s generous, practical, and instantly actionable throughout. Expect crisp, field-tested frameworks on retention-first metrics, growth loops, onboarding, and disciplined experimentation you can apply right away. Every insight converts into immediately executable, practical steps. Boom
Alex is THE legend of online marketing. If you do anything where marketing matters, this is required reading.
“Click Here” by Alex Schultz is the digital age’s answer to Ogilvy on Advertising — smart, practical, and packed with real-world insights. A modern classic, it blends strategy and execution brilliantly, offering clear, actionable playbooks for building brands and driving growth.
Having worked with Alex in the early days of Facebook, we all know and respect Alex as the heart and brain behind the tremendous growth. This excellent book is like a mentor for today's marketers, providing key digital marketing principles that don't change, as well as the progression of technology over time, from snail mail and email to SMS and push notifications, along with the implications of AI.The examples and stories also give readers a glimpse into how things worked and developed in innovative Silicon Valley companies.Since growth is a choice, this is a must-read for today's marketers who want to grow in their knowledge and businesses.
Honestly, this book is the most in depth and useful book ever written on the subject of digital marketing. Alex Schultz is truly a legend in the space and he has done a terrific job of laying it all out step-by-step so if you’re early in your career, getting into the space or just looking to up level, your skill set This book is a definite must read .
This is the book that the internet business needed and Alex is the one who needed to write it. Based on his personal talent, the positions he's held, and the history he witnessed first hand and participated in, I can think of nobody better qualified to write the definitive work on digital marketing.The book starts by defining a common vocabulary, which is critical: personnel and products should all adopt this vocabulary. Without it, we're speaking different languages.Then he goes on to state the basic principles of digital marketing, which tie everything he writes about in the rest of the book together.The rest of the book imparts useful knowledge about how these principles applied to everything he and others who have enjoyed success at digital marketing in the last 20 years have done. Hence this book is both a how-to on digital marketing, and a textbook on how to THINK about digital marketing.Even if your profession isn't marketing (I'm a tech person for instance), you should still read it.
If you're in marketing, product, growth, or just want to understand how the biggest platforms in the world scale. Click Here by Alex Schultz is an absolute must-read.Schultz brings a rare combination of deep technical expertise and practical marketing experience, honed over years of leading growth at Facebook and now as CMO of Meta. What sets this book apart is its clarity: it's packed with actionable tips and frameworks, real-world case studies, and honest insights that go far beyond the typical surface-level advice.From how to think about building a successful campaign, retention strategies, to best practices in brand and direct response marketing, Schultz distills complex growth and marketing concepts into digestible, immediately usable takeaways.Whether you're building a startup, running campaigns at a large company, or simply trying to understand the mechanics behind how the best marketing companies grow, Click Here delivers.Highly recommended for marketers, founders, product managers, and anyone who wants to think more strategically about growth in the digital age. If you are just getting started or have decades of experience, you’ll be sure to learn something new.
Alex Schultz may well be the single sharpest growth marketing and advertising measurement science mind in our industry, and having caught some of his working sessions over the years, I was hoping he would put pen to paper and publish all of the wisdom and practical advice for modern marketers he's accrued over his career, which is precisely what he's done, brilliantly, in "Click Here".This book deserves to be on the same shelf as Claude Hopkins' "Scientific Advertising", Adam Penenberg's "Viral Loop", even David Ogilvy's "Ogilvy on Advertising" in the view of this reviewer, and for serious marketing professionals, I highly recommend a thorough read. Cheers!
The modern marketing bible for a quickly changing online landscape. If you're looking to grow users and/or sales, look no further than real advice from the guy who built Facebook's growth program.
Excellent book that everyone in the digital marketing space should read! Insightful lessons and expert tips from the absolute best in the business. Alex is a beloved leader within Meta who brings his sharp wit, candor and intelligence to everything he works on. Very excited he wrote this book to share his wisdom with the world!
A must read for marketing professionals in my opinion. Alex combines data-informed insights with real-world experience, making this a must-read for anyone serious about growth and advertising strategy. Specifically love the push for incrementality throughout the book.
This was a really great read about digital growth and the psychology behind online engagement. Schultz masterfully blends personal anecdotes with actionable insights, making complex concepts accessible to readers of all backgrounds. The book offers a fresh perspective on how data-driven strategies and human-centered design can drive meaningful results in the tech industry. Whether you're a seasoned product leader or new to the marketing world I'd say it's worth your time to read it.
