Harvard Business Review Press
There's Nothing Like This: The Strategic Genius of Taylor Swift
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Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more
"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." -- Rolling Stone
Named one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning Herald
Named to the Financial Times "What to Read in 2025" list
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.
Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.
But how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?
In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.
Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius.
Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.
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Book Details
ISBN:
9798892790178
EAN:
9798892790178
Binding:
Hardcover
Pages:
304
Authors:
Kevin Evers
Publisher:
Harvard Business Review Press
Published Date: 2025-08-04
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This was a really fun read that strategically dove into Taylor Swift’s entire career—from every performance to every album release, partnerships, collaborations, scandals, etc. It was enjoyable to walk through the eras and think about where my life was when Taylor Swift was releasing her albums throughout the years—to reflect back and think about how she got to where she is now. It also gave me ideas and inspiration as well. I read this book in 4 days so it most definitely captivated me. I should also note that I know A LOT about Taylor Swift. I have watched interviews, read other books, etc. and still, I learned so much new information from reading this text. Thanks for the entertainment and knowledge!
Great quick read. A lot of good insight into some good business practices and hit to keep going when now one believes in you
Don’t judge a book by its cover (or the title, in this case). This book isn’t just for Swifties. It is equally valuable for anyone in business who works on go-to-market, marketing, or customer acquisition strategy. Kevin Evers has written a strategy book that takes the reader through the 20-year evolution of a brand, and Taylor Swift happens to be the case study. From exploring concepts like blue ocean strategy, to rebranding, to leveraging advances in digital technology, the savvy reader will recognize patterns and learn how to apply them to their own brand.Admittedly, I admire Taylor Swift as both a businesswoman and an artist. As I read through the book, I also took the time to listen to the songs referenced in each chapter, which made the experience feel multi-dimensional along the way. As a bonus, the author provides a rich section of additional readings. The reference materials and the thorough back matter of the book amount to a masterclass in sourcing concepts that can sharpen strategic thinking and guide brand decision-making.
Very fast trade, fully recommend!!!!
Interesting stories of the business side of Taylor Swift management. I wonder how many teens will be inspired to pursue a career in business after reading this book?
